After spending years on the trails with the family, I started thinking about something most Parents hope they never have to deal with:

What happens if something goes wrong?

With Jakes background in linework, emergency planning is second nature. You talk about what could happen, where important information is, who to contact, and what the plan is if the unexpected occurs.

We quickly realized, that's not always the case for everyone.

Whether you're in the middle of the desert, deep in the woods, or riding with people you met up with that morning, who knows how to reach your family? Who knows about a medical condition, allergy, medication, or emergency contact if you're unable to speak for yourself?

The more we talked about it, the more we realized there was a gap between an emergency happening and the information people need to help.

And thus became Phase Alert.

What started as a simple idea grew into a mission to help make critical emergency information more accessible when every minute matters.

When not working on Phase Alert, you'll usually find me creating content, organizing events, helping customers, or chasing my next big idea. Between the shop, the trails, our family, and an ever-growing list of projects, life is always busy—and I wouldn't have it any other way.